SFI Webinar: Labels & Claims
Providing up to date knowledge on the Sustainable Forestry Initiative program.
Labels & Claims: May 14, 2009
In this 1 hour session, Jason Metnick, SFI’s Senior Director, Market Access and Product Labeling, will explain SFI’s rules for use of the on and off product labels and claims.
This session will:
- Provide a comprehensive description of SFI's new on-product labels and off-product marks and logos, launched September 2008
- Explain SFI's rules for use of the on-product and off-product labels and claims/li>
- Explain when and how to use appropriate labels and claims
- Describe the label use request process and how to access label artwork
Watch the recorded webinar
Streaming video: Labels & Claims Webinar video*
Download video: SFI Labels & Claims Webinar video* (30 mb)
*Requires video player download: Download ARF player
LEARN MORE:
SFI Resources - all key documents, fact sheets and reports
SFI “Marketing and Communications” Materials - requires password
SFI Labels & Claims - shortcut
Find SFI Certified Papers and Printers - shortcut
How to Get Certified - shortcut
DOCUMENTS:
PDF copy of the presentation
Annex 3, SFI Artwork Rules
LINKS:
Federal Trade Commission – Guide for the Use of Environmental Marketing Claims
Canadian Competition Bureau Report – Environmental Claims: A Guide for Industry and Advertisers
Terrachoice Marketing Report – Seven Sins of Greenwashing
GFK Roper Yale Survey on Environmental Issues – Consumer Attitudes Toward Environmentally –Friendly Products and Eco-labeling