SFI Webinar: SFI 101
Providing up to date knowledge on the Sustainable Forestry Initiative program.
SFI 101: April 24, 2009
1:00 pm - 2:00 pm (Eastern)
In this 1.5 hour session, SFI president and CEO Kathy Abusow covers the basics of the SFI program.
This session will:
- Provides an overview of forest certification
- Provides an overview of the SFI® program including the draft revised SFI Standard
- Presents and discusses SFI labels and Claims
- Summarizes the key marketing initiatives of SFI in North America, including consumer & customer research to date
- Presents technical and marketing resources to support your company and certification
Reviewing this webinar will enable participants to explain the value of SFI to their customer and leverage the SFI brand into marketing plans.
Watch the recorded webinar
Streaming video: SFI 101 Webinar video*
Download video: SFI 101 Webinar video* (57 mb)
*Requires video player download: Download ARF player
Related Documents and Links:
GFK Roper Yale Survey on Environmental Issues – Consumer Attitudes Toward Environmentally –Friendly Products and Eco-labeling
SFI Resources - all key documents, fact sheets and reports
SFI “Marketing and Communications” Materials - requires password
WRI/ WBCSD Report
Central Point of Expertise (UK) Report
Federal Trade Commission – Guide for the Use of Environmental Marketing Claims
Canadian Competition Bureau Report – Environmental Claims: A Guide for Industry and Advertisers
Terrachoice Marketing Report – Seven Sins of Greenwashing
Q & A Summary- coming soon
PDF copy of the presentation