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Diverse Independent Board


SFI® Inc. is governed by the 18-member SFI Board, which sets SFI’s strategic direction and is responsible for overseeing and improving the internationally recognized SFI Program and SFI Standards. The Board’s three chambers represent environmental, social and economic sectors equally.

SFI Board members include executive-level representatives of conservation organizations, academic institutions, aboriginal/tribal entities, family forest owners, public officials, labor and the forest products industry. This diversity reflects the variety of interests in the forestry community.



Board members representing the social sector, which includes community or social interest groups such as universities, labor, family forest owners or government agencies:


Board members representing the economic sector, which includes the forest, paper and wood products industry or other for-profit forest ownership or management entities:




Board members representing the environmental sector, which includes non-profit environmental or conservation organizations:


Board Member Bios


Mark Rodgers, PhD, CEC, RODP (SFI Chair)

President and CEO, Habitat for Humanity Canada

Mark Rodgers has been involved with Habitat for Humanity since 2000 in various capacities — first working as the director of development at Habitat for Humanity Waterloo and then as executive director for Habitat for Humanity Brant. Mark has been recognized with awards for civic and social leadership. 

Mark created and implemented a national strategy for directing and supporting Habitat for Humanity’s 58 affiliates in Canada. He also played a key role in establishing a memorandum of understanding between Habitat for Humanity Canada and SFI. This agreement is helping to inspire SFI Implementation Committees to participate in Habitat builds and for Habitat to use wood products certified to SFI Standards.

Mark’s leadership role as community builder is an invaluable asset for SFI as it works to encourage community sustainability across North America. 

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Guy Gleysteen (SFI Vice Chair)

Chairman, GreenBlue Board of Directors

GreenBlue is an environmental nonprofit dedicated to the sustainable use of materials in society. They bring together a diversity of stakeholders to encourage innovation and best practices to promote the creation of a more sustainable materials economy. GreenBlue envisions a world where human activity is in balance with the Earth’s carrying capacity. Guy provides strategic direction to help advance GreenBlue's mission of fostering the creation of a resilient system of commerce based on the principles of sustainable materials management.

Previously, Guy was Senior Vice President, Production at Meredith Corp. where he was responsible for the global production operations for the legacy Time Inc. brands overseeing teams in the U.S., U.K., India, and Hong Kong. In his production role, Guy oversaw pre-media content production for print and tablet editions, manufacturing operations, procurement services, distribution operations, and production technologies for Time Inc. Guy also guided the sustainability strategies of Time Inc.’s production division.

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Jon Haufler (SFI Secretary-Treasurer)

Past-President, The Wildlife Society and Executive Director, Ecosystem Management Research Institute

The Wildlife Society has 10,000 members. For more than 75 years, it has been influencing the future of wildlife and wild places for the benefit of generations to come. The Ecosystem Management Research Institute is an independent non-profit institute that specializes in conducting large-scale conservation planning using an ecosystem-based approach.

John’s leadership roles in these two organizations is augmented by the 14 years he spent as a professor of wildlife ecology at Michigan State University.

John plays a key role in SFI’s efforts to take an ecosystem-based approach to sustainable forestry.

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Robert Abernethy

President, Longleaf Alliance

Highly regarded for his decades of involvement with a range of wildlife and land management issues, Robert Abernethy became president of the Longleaf Alliance in 2012. Prior to that he held a senior position with the National Wild Turkey Federation.

Longleaf restoration is at the forefront of conservation efforts on private land in the U.S. The mission of the Longleaf Alliance is to ensure a sustainable future for the longleaf pine ecosystem through partnerships, landowner assistance and science-based education and outreach.

Robert makes a strong contribution to SFI’s efforts to influence the discussion about how to engage large private landowners.

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Ebonie Alexander

Executive Director, Black Family Land Trust

Ebonie Alexander leads one of the United States’ only conservation land trusts dedicated to the preservation and protection of African-American and other historically underserved landowners’ assets. Black Family Land Trust programs are designed to engage landowners about conservation, natural resources, and environmental protection.

Since joining the Black Family Land Trust in 2009, Ebonie has helped countless families retain their land assets for future generations. Under her leadership, the trust’s reach has expanded from North Carolina to include Alabama, South Carolina, Mississippi, and Virginia. Ebonie also led the trust’s board through a comprehensive reorganization and positioning focused on delivering programs for land-asset protection.  

Ebonie is currently collaborating with SFI to determine how SFI Implementation Committees and the Black Family Land Trust can build their relationship to keep forests as forests and provide an economic return to black family landowners. Ebonie is passionate in her belief that land is a tangible asset, with economic, human, and spiritual value, which connects African Americans with their rich history. 

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Michael P. Doss

President and CEO, Graphic Packaging Holding Company

Graphic Packaging is a leading provider of packaging solutions to a wide variety of companies in the food, beverage and other consumer products sectors. With over $4.4 billion in sales, it is one of the largest global producers of folding cartons and it holds a leading market position in coated-unbleached kraft and coated-recycled paper board.

Mike has held several positions of commercial and operational leadership during his 25-year career with Graphic Packaging. He was appointed Chief Operating Officer in November 2013, taking responsibility for the global expansion and re-focusing of Graphic Packaging’s portfolio. In May 2015, Mike was named President and CEO and was elected to the board of directors.

Mike serves on the board of directors for the American Forest & Paper Association, the Atlanta Area Council of the Boy Scouts of America, and on the Paper and Packaging Board’s Check-off campaign. He is also active in the Metro Atlanta Chamber of Commerce.

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Laura Downey

Executive Director, Kansas Association for Conservation and Environmental Education (KACEE) and Co-Chair Project Learning Tree (PLT)

Laura Downey, a former Chicago public school teacher, holds a doctorate in curriculum and instruction for math, science and technology. She began her career in environmental education in 1996. At KACEE, a non-profit that provides quality, non-biased, science-based conservation and environmental education, Laura has helped ignite a network of volunteers to educate schoolchildren and spread the reach of PLT. Laura also serves as the Kansas PLT State Coordinator.

PLT is an award-winning environmental education program that uses trees and forests as windows on the world to increase youth understanding of the environment and actions they can take to conserve it. PLT was incorporated into the SFI Program in July 2017. PLT has consistently received prestigious awards and recognition from leading educational and community organizations.

PLT’s integration into SFI provides an opportunity for the program to expand its reach and impact. SFI’s role as a sustainability leader will be bolstered by Laura’s PLT role and expertise in education, an increasing focus in SFI’s community engagement work.

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Kevin Edgson

President and CEO, EACOM Timber Corporation

Kevin Edgson leads the second largest lumber producer in Eastern Canada. Kevin is a proven leader with experience in multiple sectors, provincial jurisdictions, and roles in the Canadian forest products industry. He is committed to meeting the highest standards for forest, environmental, and quality management. Since 2015, EACOM has worked to expand certification to the SFI Forest Management, Fiber Sourcing, and Chain-of-Custody standards across its Ontario and Quebec operations.

Kevin started his career more than 30 years ago, initially in the plywood and veneer business. He then worked in the pulp and paper sector, before focusing on solid and engineered wood products. Kevin has worked in British Columbia, Alberta, Saskatchewan, Ontario, and Quebec, holding roles in all facets of the business from finance and accounting to operations management, sales, and marketing. 

Kevin also serves on the board of directors of the Forest Products Association of Canada and FPInnovations. Additionally, Kevin is the Eastern Co-Chair of the Canadian Lumber Trade Council and is active with the Softwood Lumber Board. 

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Karla Guyn

CEO, Ducks Unlimited Canada

Ducks Unlimited Canada is the country’s leading wetland conservation organization. Its history spans 78 years, which is marked by conservation achievements in every province and territory. Since its inception in 1938, Ducks Unlimited has conserved more than 6.4 million acres/2.6 million hectares across the country through nearly 9,900 habitat projects. It is powered by a grassroots conservation community made up of more than 130,000 people who are taking conservation action to support wetlands, wildlife and people.

During her 20-year career, Karla has established herself as a respected international conservation leader.

Karla’s love for wetlands and waterfowl first brought her to Ducks Unlimited in 1994 as a summer student. Over the years, she advanced through the organization, working on a variety of national and regional conservation programs. Prior to becoming CEO, she served as the organization’s National Director of Conservation

To this day, nothing motivates her more than conserving the natural world. Karla firmly believes SFI and Ducks Unlimited have an opportunity like never before to foster positive change for wetlands, for forests, for wildlife and for our communities.

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Jim Irving

Co-CEO, JD Irving Limited

JD Irving Limited (JDI) has operations in Canada and the United States. Its well‑managed forestlands in Maine, New Brunswick, and Nova Scotia, produce pulp and paper products, specialty papers, tissue products, and lumber. JDI was the recipient of the 2017 SFI Leadership in Conservation award and the company has been internationally recognized for innovation, research, and conservation.

Jim’s environmental and community work includes capital campaign leadership for the Nature Conservancy of Canada as well as the Université de Moncton. Jim is also a founding partner of the Collaboration for Atlantic Salmon Tomorrow, engaging universities, government and industry in the cause of saving wild Atlantic salmon. JDI invests $1.5 million annually in forest research. This investment continues to guide best practices on the ground.

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Lennard Joe

President, Nicola Tribal Association 

Lennard brings over 28 years of forestry and business experience to his current roles. The Nicola Tribal Association is the advisory body for seven First Nation’s Indian Bands in British Columbia. He is a Registered Professional Forester, a member of the Nlaka’pamux First Nation, and represents the Shackan Band as a Director. In 2011, Lennard became the General Manager of Stuwix Resources Joint Venture, a First Nations owned and operated forestry company. 

Lennard also serves on the Board of the National Aboriginal Forestry Association. He sits as an advisor and committee member with the University of British Columbia Faculty of Forestry First Nations Council of Advisors and the Nicola Valley Institute of Technology’s Faculty of Forestry.

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Brent Keefer

President, Hancock Timber Resource Group

Brent Keefer is responsible for overall management of the Hancock Timber Resource Group. He is also a Managing Director of the Hancock Natural Resource Group, where he leads the overall timberland investment business. For more than three decades, Brent’s career has carried him around the globe and has included forest operations, resource planning and analysis, timberland valuation, timberland acquisitions and dispositions, economic research, client relations, and investment management.

Connecting his passion for sustainable forest management and the business of financial investments has always been a strong motivating force for Brent. Hancock’s motto “good stewardship is good business” is also his personal belief. Brent actively seeks ways to expand the benefits associated with market-based ecosystem and climate-change services derived from well-managed privately owned forests.

Brent is a longtime supporter of Virginia Tech’s College of Natural Resources, where he established an annual undergraduate scholarship in natural resources. He was also a long-serving member of the College’s Department of Forest Resources and Environmental Conservation Advisory Board.

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Dan Lambe

President, Arbor Day Foundation

Dan Lambe oversees the innovative programs and partnerships through which the Arbor Day Foundation strives to educate, recognize, and empower people to plant, nurture, and celebrate trees. Dan works with corporate and government leaders to use trees to help find positive solutions to sustainability, engagement, and marketing challenges. He is a trusted collaborator with public and private leaders in the development and execution of forestry conservation initiatives on a national and global scale.  

Dan has spent more than 25 years creating and directing programs to advance conservation and consumer-related issues across the United States and around the world. His leadership is helping people understand how responsible forestry and tree-planting helps to address pollution, water quality, climate change, hunger, and poverty.

Dan joined the Arbor Day Foundation in 2005 and was named president in 2014. He has served as a member of the Vibrant Cities and Urban Forests Task Force and the National Urban and Community Forestry Advisory Council. He currently serves on the SFI Educational Operating Committee and the Sustainable Urban Forests Coalition Steering Committee.  

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Bob Matters

Chair, United Steelworkers Union of Canada Wood Council

Bob Matters experience in the forest industry began in 1977 when he worked for Galloway Lumber in South Eastern British Columbia. There he became active in the International Woodworkers of America (IWA) union. Bob worked full time for the Local from 1992, was elected President in 1994 and in 2006 he was elected to the position of Chair of the Steelworkers Wood Council.

He is responsible for the forestry and forest products sector of the United Steelworkers Union with membership from BC to Ontario. Bob was a member of the merger committee that that created the merger of IWA Canada and the United Steelworkers. He has also served on a number of private and public boards.

Bob’s in-depth understanding of the labor dynamics of the forest sector gives SFI an important window into the economic sustainability of forest communities.

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Mike Parr

President, American Bird Conservancy

Mike joined the American Bird Conservancy (ABC) in 1996 and became President in 2017. He is an international wildlife conservationist with more than 25 years of experience in program development, fundraising, communications, and management. He has particular expertise in birds and bird conservation, with substantial field experience, including a special focus on the United States, and on the Andean region of South America.

ABC is a strong supporter of SFI. It engages with several SFI Program Participants, both landowners and manufacturers, and collaborates with SFI through our grants program and through the Bringing Back the Forest Birds initiative. ABC brings recognition by brand owners, connections to SFI’s Conservation Impact work, and links to SFI’s environmental education work.

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Bettina Ring 

Virginia Secretary of Agriculture and Forestry

Bettina Ring is the Virginia Secretary of Agriculture and Forestry. Ring oversees three agencies: the Department of Agriculture and Consumer Services, the Department of Forestry, and the Virginia Racing Commission.

As Virginia's State Forester, Bettina and her team were responsible for protecting 22 state forests. Prior to becoming State Forester, Bettina served as Senior Vice President of Family Forests at the American Forest Foundation. At the foundation she was responsible for overseeing the American Tree Farm System®, supporting more than 80,000 family forest owners who collectively manage 27 million acres of certified woodlands.

Bettina has worked in various leadership positions within nonprofit organizations focusing on natural resources management and conservation, including the Colorado Coalition of Land Trusts, The Wilderness Land Trust and the Bay Area Open Space Council.

SFI values its long-standing and close partnership with State Foresters and benefits from having State Foresters on its Board. Bettina brings her valuable perspective as a public land manager and a wealth of experience working with family forest owners. 

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Gail Wallin

Co-Chair of the Canadian Council on Invasive Species
Executive Director, Invasive Species Council of British Columbia

Gail’s deep experience in the environmental sector goes back to the mid-1990s. She is Co-Chair of the Canadian Council on Invasive Species which works collaboratively across jurisdictional boundaries to support actions and information that can help reduce the threat and impacts of invasive species. Gail works closely with the forest sector and others to help ensure industry is equipped and able to demonstrate leadership in reducing the spread of invasive species.

Gail is a widely recognized facilitator and educator on natural resource management and community issues in Canada. She has organized and facilitated public advisory groups to achieve joint solutions on complex resource management issues including land use planning processes, park management plans, senior policy development and a wide range of local community initiatives. 

Her ability to bring disparate groups together to work for sustainable forestry solutions is an important asset for SFI.

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Jaime Yraguen

President, Associated Oregon Loggers

Jaime oversees the Oregon Professional Logger Program Committee that manages the logger training program required for SFI compliance. More than 10,000 resource and harvesting professionals participated in training offered by SFI Implementation Committees in 2017. Jaime’s board role will serve to enhance logger relations as part of an SFI logger training module for SFI’s new small lands group certification.

In addition to his role with Associated Oregon Loggers, Jaime is co-owner of Basco Logging Inc., a third‑generation logging company in Sutherlin, Oregon. Associated Oregon Loggers, represents over 1,000 family owned-contract logging companies and businesses associated with the forestry sector.

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