Tuesday, October 16, 2018

1:30 - 5:00 PM
Session: Welcome and Opening Remarks

We will be welcoming a wide range of attendees, including CEOs of multinational companies, conservationists, community representatives, Indigenous leaders, forest managers, university faculty and students, government officials, and many more. This year's agenda has something for everyone.


Mike Lester, State Forester, Colorado State Forest Service

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Mark Rodgers, President and CEO, Habitat for Humanity Canada and SFI Board Chairman


Kathy Abusow, President and CEO, SFI Inc.

Session: SFI's Future - A Board of Directors' Perspective

Meet SFI's newest board members. Gain valuable perspective on the ongoing evolution of SFI as our new board members share insights on our strategic direction and future outlook. Pose questions and spark discussion on topics of interest to you, your organization and the SFI community.


James D. Irving, Co-CEO, JD Irving Ltd.



Lennard Joe, President, Nicola Tribal Association


Mike Parr, President, American Bird Conservancy


Jaime Yraguen, President, Associated Oregon Loggers

Keynote Address: Dan Lambe, President, Arbor Day Foundation

If ever there was a time to plant trees, now is that time. Dan Lambe will highlight the creative and thoughtful pathways the Arbor Day Foundation and SFI are pursuing. The two organizations are heightening awareness around the thoughtful use of trees and forests as a solution for new public and private partnerships. The Arbor Day Foundation (ADF) and SFI share common interests and goals connected to creating healthy thriving managed forests and building a deeper understanding of the value and importance of trees. Together, ADF and SFI are driving forward with efforts to advance tree planting and strategic management of forests as a means to address corporate sustainability objectives and new youth engagement opportunities. The two organizations celebrate their complementary strengths and unique leadership roles as they push forward with an ambitious collaboration elevating the power of trees and forests. 

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Session: Role of Technology in Sustainable Forests and Supply Chains

New and innovative technology in the forest sector, from forests to manufacturing to purchasing, is key to transitioning towards a more sustainable society. This panel will explore how innovation in current and emerging markets is driving responsible forest supply chains and playing a strategic role in topics ranging from sustainable purchasing policies and land use to green building.


Philip Curtis, Co-founder, Juniata Analytics, will discuss how SFI has been working with a network of partners, including The Sustainability Consortium, to visualize and communicate about certified forests across Canada. Hear about the project, and what Philip envisions as the future role of technology in supply chain transparency.

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Mark Rossolo, Public Affairs Director, Environment, UL LLC, will profile SFI and UL Environment's partnership to make it easier for the design community, professional purchasers and others to identify wood and paper products certified to the SFI Standard. Hear from Mark on how UL Environment's SPOT web-based sustainability information tool is connecting the supply chain to help purchasers identify products that meet their sustainable purchasing policies.

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5:00 - 7:00 PM
President's Reception


Wednesday, October 17, 2018

7:00 - 8:30 AM
5K Run and Yoga
7:30 - 9:00 AM
Continental Breakfast
9:00 - 12:00 PM
Session: The Conservation Impact of Sustainable Supply Chains

The SFI Conservation Impact Project is quantifying the conservation benefits of SFI's work and the connection between sustainable supply chains and important conservation outcomes. The project has three key research focus areas: water, carbon storage and biodiversity. Hear from project leaders and members of the Sounding Board, describing some early results from projects across the focal areas of water, climate change and biodiversity.


Jad Daley, President and CEO, American Forests

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Healy Hamilton, Chief Scientist, NatureServe

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Puneet Dwivedi, Assistant Professor, Sustainability Sciences, University of Georgia

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Session: Reflections and Actions on Forestry and Conservation

Sustainable forests render a multitude of outcomes that matter to a wide range of stakeholders, requiring long-term vision and thoughtful attention that span ecological, economic and social outcomes. This session will bring together leaders from the forestry and conservation sectors, whose work and collaborations help position forests as the answer to ensuring a sustainable future.


Darren Sleep, Senior Director, Conservation Strategies, SFI Inc. In addition to his role with SFI, Darren sits on Canada’s Species at Risk Advisory Committee (SARAC), providing insight and advice to the federal government on managing species at risk across Canada. Darren will discuss his work in advancing creative solutions for species protection, including the assurances provided by forest certification standards, and other approaches to ensure efficiency and scale.

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Dave Tenny, President & CEO, National Alliance of Forest Owners (NAFO) will address priority topics facing forest owners across the United States including how they are collaborating with SFI Program Participants to work on important issues such as endangered species management, the role of healthy working forests in carbon sequestration, or the importance of managed forests to water quality.

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Sean O’Brien, President and CEO, NatureServe, will share his perspective on the role of partnerships to achieve conservation outcomes, and his vision for the future of NatureServe. As NatureServe’s newest President and CEO, Sean oversees their respected database of information on rare species and natural communities, and provides critical analyses to guide conservation.

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Rod Taylor, Global Forests Director, World Resources Institute, oversees the Global Forest Watch, the Forest Legality Initiative and the Global Restoration Initiative. Rod will share his thoughts on how we should work together to center forests as the answer to a low-carbon future.

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12:00 - 1:30 PM
Awards Luncheon
1:45 - 3:30 PM
Engaging Youth Through Collaborative Partnerships

Our forests are a vibrant source of reflection and a place for youth to grow. Hear how partner organizations are charting new paths forward to increase diversity and inspire future forest and conservation leaders.


David Bradley, Regional Manager, Indigenous Youth Employment Program, Outland, will discuss how Outland is providing hundreds of Indigenous youth with unique career-building experiences by immersing them in hands-on, experiential learning. Hear how Outland is working to provide opportunities for Indigenous youth, to build future forest and conservation leaders.

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Guy Sabin, Vice President, Forestry Association of South Carolina and Coordinator, South Carolina SIC, will profile how the South Carolina SIC and their partners are connecting PLT-trained teachers and forest landowners, and ultimately giving kids real-world examples of forest sustainability.

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Robyn Bailey, NestWatch Project Leader, Cornell Lab of Ornithology, will present innovative opportunities to engage students with forests and biodiversity using the power of citizen science. Hear how the Cornell Lab of Ornithology’s new NestWatch curriculum, supported through SFI’s Community Partnerships Grant Program, will enable youth to build a nest box for native birds from sustainable lumber, and then report their nesting activity for scientists.

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Emerging Opportunities for Responsible Wood in Off-Site Construction

Entekra™ is a design, engineering and manufacturing company providing a fully integrated off-site solution (FIOSS™) for both residential and commercial construction. Unique to the U.S. market, Entekra’s FIOSS streamlines the construction process by leveraging the integration and application of software, engineering, technology and modern methods of construction to consolidate a multitude of tasks. Learn about this new market opportunity and how responsible sourcing of wood products and reduced waste is part of the equation.

Gerard McCaughey, Chief Executive and Chairman, Entekra Inc.


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3:30 - 5:30 PM
SFI Implementation Committee Plenary
6:00 - 10:00 PM
SFI Reception and Dinner


Thursday October 18, 2018

7:30 - 9:00 AM
Networking Breakfast
9:00 - 12:00 PM
Session: Communicating the Value of Forests 

Communicating about the forest sector can be challenging. Long-held misperceptions, a diversity of stakeholders, and a lack of understanding about the dynamic benefits that forests provide complicate communications efforts. This communications session will share lessons about how effective communications can help increase the understanding of how forests are the answer to many global challenges.


Moderator:  Daniel Pellegrom, Vice President, Communications, SFI Inc.


Kai Lintunen, Head of International Communications, Finnish Forest Association, will discuss how using fresh approaches to images and language can meet the challenge of delivering an effective and impactful message. 


Maria De Cristofaro, Outreach and Capacity Building, UN Food & Agriculture Organization (FAO) Forestry Department, will explore opportunities for inspiring change and shifting mindsets by appealing to emotions to influence behaviour.

Session: Green Building Innovation with Mass Timber 

As an advocate for the design and utilization of wood products, Peter MacKeith is leading the way in fostering innovation in both the economic and environmental qualities of mass-timber construction and cross‑laminated timber. Learn how University of Arkansas' Fay Jones School of Architecture and Design is creating an awareness of new materials, modifying architecture and engineering curriculums to incorporate mass-timber knowledge and collaborating across the local timber supply chain.


Peter MacKeith, Dean and Professor of Architecture, Fay Jones School of Architecture and Design, University of Arkansas

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Session: Inspiring Women Leaders in Sustainability

Hear women leaders in government agencies discuss responsible forest management, forest health and the role women are playing on a range of sustainability issues. Speakers will also share their inspiring stories about encouraging women to take on leadership roles.


Bettina Ring, Virginia Secretary of Agriculture and Forestry and SFI Board Member


Vicki Christiansen, Interim Chief, USDA Forest Service




Beth MacNeil, Assistant Deputy Minister, Canadian Forest Service



Lisa Allen, State Forester, Missouri Department of Conservation


Laura Schweitzer, Executive Director, Council of Western State Foresters/Western Forestry Leadership Coalition

12:00 - 1:00 PM
Closing Luncheon
1:00 - 5:00 PM
Conservation Impact Sounding Board Meeting

(For more information on the Conservation Impact Sounding Board meeting, contact Rocco Saracina.)