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The SFI program is recognized by market leaders around the world, including:

SFI: What Others Are Saying
As demand for certified products grows, respected organizations around the world are taking a closer look at third-party forest certification programs such as the Sustainable Forestry Initiative ® (SFI ®). Independent SFI Inc. manages the largest single forest certification standard in the world. It improves forest management across the United States and Canada, and strengthens procurement globally through chain-of-custody certification and responsible fiber sourcing.

GreenBlue’s Forest Products Working Group 
Guidelines for Sustainable Paper Products” states “Forest certification, a third-party evaluation system, is designed to encourage sourcing from responsibly managed forests. Forest certification organizations, such as the Forest Stewardship Council (FSC) and the Sustainable Forestry Initiative (SFI) set robust, verifiable standards for sustainable forestry.” “Certification makes responsible sourcing possible, providing assurance to consumers and supply chain partners that virgin fiber has been sustainably sourced and directly supports responsible forestry.”

Environment Canada EcoLogo program
The EcoLogo program website says SFI, CSA and FSC are designed to provide consumers with independent, third-party assurance of sustainable forest management, ethical behavior and adherence to laws at all points along the product value chain.

TerraChoice (part of Underwriters Laboratories Global Network)
The 2010 Sins of Greenwashing report, like the 2009 report, continues to count the SFI label among a limited list of "legitimate" environmental standards and certifications. SFI, FSC and PEFC, as well as consumer labels such as EcoLogo, ENERGY STAR, and GREENGUARD are listed as environmental standards and certifications.

The Competition Bureau of Canada
Environmental Claims: A Guide for Industry and Advertisers says a preferred approach to claims of sustainability is: "This wood comes from a forest that was certified to a sustainable forest management standard [i.e., a sustainable forest management standard published by CSA, Sustainable Forestry Initiative (SFI), Forest Stewardship Council (FSC), or the Programme for the Endorsement of Forest Certification schemes (PEFC)]."

American Consumer Council
Tom Hinton, President and CEO: "We support the good work of SFI and applaud the positive and progressive things SFI is doing, including these new labels. When it comes to environmentally friendly claims, consumers want to see the proof and not just the sizzle."

World Business Council for Sustainable Development and the World Resources Institute
A Sustainable Procurement of Wood and Paper-Based Products (2007) toolkit developed to help corporate managers define and implement sound procurement policies for forest products listed positive attributes of SFI procurement objectives, such as delivering credible information about products, showing they come from legal sources, supporting sustainable forest management, and addressing social issues.

Promoting Responsible Forestry Through Green Building Programs
Wood products are a critical component of sound architectural design – as long as they come from certified forests or certified sourcing . The green building rating systems listed below encourage the use of wood by recognizing all credible forest certification programs:




Endorsed by