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Contact Us


U.S. Mailing Address:
Canadian Mailing Address:

Sustainable Forestry Initiative Inc.
2121 K Street, NW, Suite 750
Washington, DC  20037

Phone: 202-596-3450
Fax: 202-596-3451

Sustainable Forestry Initiative Inc.
1306 Wellington Street West, Suite 400
Ottawa, ON  K1Y 3B2

Phone: 613-747-2454
Fax: 613-747-2453




Contact the SFI Team

President and CEO

Kathy Abusow became President and CEO of SFI Inc. in 2007, the same year that the Sustainable Forestry Initiative® became a fully independent, non-profit organization. Since Kathy joined SFI, forests certified to the SFI® Forest Management Standard have grown from 140 million acres/56 million hectares to more than a quarter billion acres/100 million hectares across public and private lands from Canada’s Boreal to the US South.

Kathy has led, moderated, and spoken at well-respected international, US and Canadian forums including the Greenbuild International Conference, the Economist’s World Forest Summit, the World Business Council for Sustainable Development, the Quebec Forestry Industry Council annual meeting, and the Programme for the Endorsement of Forest Certifications (PEFC) Stakeholder Forum.   

Kathy sits on numerous technical and advisory committees and is also a member of the board of the World Forestry Center, and is Chair of the PEFC U.S. Governing Body. She also sits on Canada’s LIFT Philanthropy Partners’ National Leadership Council, and is a founding member of Nature Canada’s Women for Nature Initiative.

Kathy earned an undergraduate degree from McGill University, with studies at Leningrad State University, and an M.A. from Harvard University with a concentration in sustainable development of natural resources.  



Executive Assistant to
President and CEO, Kathy Abusow



COO and Senior VP, Public Affairs

Nadine is responsible for federal, state, and international government activities related to forest management, green building, bioenergy, environmental purchasing, and combating illegal logging. Nadine also oversees organizational operations related to finance, HR, and other business matters. Prior to joining SFI in 2010, she held positions as Director of Forest Policy at the American Forest & Paper Association and Program Manager at the Pinchot Institute for Conservation. Nadine has over 20 years of experience in natural resource policy focusing on public and private forest management, climate change, renewable energy, and international forest policy. Nadine holds a master of forestry degree from the Yale School of Forestry and Environmental Studies and a bachelor’s degree in biology from Williams College. 



Chief Conservation Officer


Paul provides leadership for SFI’s conservation programs, principal liaison with conservation organizations, and guidance toward the development of standards and programs that ensure the attainment of conservation objectives. He works to maintain partnerships, grow the network of conservation organizations involved in the SFI Program, and to ensure relevance of SFI’s work in promoting sustainable supply chains and responsible sourcing. Paul oversees SFI’s Conservation Impact initiative and its Conservation and Community Partnerships Grant Program. He monitors conservation research developments and advancements in sustainable forestry to identify opportunities to further the SFI Program and activities of SFI Program Participants. Paul brings nearly 30 years of experience in forestry, non-profit management, forest certification, collaborative partnerships, and landscape-scale conservation. Before joining SFI, Paul was Director of Southern Forest Conservation for the American Forest Foundation. Prior to AFF, Paul held numerous positions with The Nature Conservancy for almost 20 years, including roles in executive management, and nearly 10 years directing forest conservation strategies in the southeastern United States. Paul has a B.S. in Forest Resource Management from Virginia Tech, and a Masters of Environmental Management from Duke University.




Senior VP, Customer Affairs

Jason leads the customer outreach efforts at SFI.  This includes working directly with companies in the wood and paper supply chain including forest landowners, manufacturers, merchants, lumberyards, dealers, wholesalers, printers and end users.  Jason also leads efforts on SFI recognition in green building rating tools and oversees the Office of Label Use and Licensing, which administers the rules and procedures for SFI on-product label usage.  Jason has worked SFI issues since 2001, and holds a Bachelor of Science in Forestry from Northern Arizona University.  He is a member of the Society of American Foresters and sits on a number of committees related to forest certification and labeling.


PLT, Director of Communications and Marketing

Vanessa develops and executes communications and marketing strategies to raise awareness of the importance of environmental education and learning outdoors, and publicizes the resources, training, and support available to teachers through a variety of digital, print and traditional media. Previously Vanessa was publicist at the National Geographic Society where she promoted documentary films, television specials, and classroom educational videos about the world's culture, history and natural world. Vanessa has a BS in Biology from Nottingham University in England. 




PLT, Senior Director Education Programs

Esther has worked as a consultant for the past seven years, both for National PLT and as a Senior Research Associate with PEER Associates. She specialized in strategic planning, organizational development, and the evaluation of conservation, environmental, and place-based education programs for nature centers, zoos, colleges, and state and national environmental education organizations. Prior to consulting, Esther worked as an educator, program designer, and executive director in the nonprofit sector for over 25 years, with 17 years at New Hampshire PLT. In this capacity, she was responsible for all aspects of strategic, financial, programmatic, and organizational management for this statewide nonprofit organization. She also served three years as the State Coordinator representative on National PLT’s Education Operating Committee. Her skills are deeply rooted in participatory involvement and building collaborative processes and partnerships. She holds a Master of Education in Curriculum and Instruction from Plymouth State University and Bachelor of Economics from the Whittemore School of Business and Economics at the University of New Hampshire.



Senior Director Standards

Gregor supports the SFI Standard review process, pilot projects and task forces, and serves as staff liaison for the External Review Panel and the SFI Resources Committee. He manages auditor accreditation programs, coordinates the complaint process and deals with interpretations of SFI certification standards. Gregor joins SFI after many years working in the field of forest certification auditing where his focus areas included environmental and sustainable forest management performance, chain of custody auditing and forest carbon accounting. He has professional experience in the United States, Canada and China. Gregor is a Certified Forester with the Society of American Foresters and holds the SAF Certified Forestry Auditor designation.



Senior Director Communications

Daniel works with the team to communicate SFI’s dynamic story to diverse audiences and stakeholders. Daniel’s career has been spent at the intersection of business interests and sustainability efforts with a focus on developing diverse communication strategies that build reputation, support business goals, and impact social and environmental change. He has previously worked for several communications and public affairs agencies and for PepsiCo. He started his career in the Peace Corps where he led grassroots community development projects in Ghana and has earned an MBA and MA in International Affairs from American University.



Director, SFI Forest Partners® Program

Barry Graden oversees the SFI Forest Partners® Program aimed at growing SFI certification among medium sized landowners and mills, and supports the SFI program's community activities including SFI Implementation Committees and SFI’s partnership with Boy Scouts of America.  Before joining SFI Barry accumulated over three decades of experience working in the forest products industry.  He holds a bachelor’s degree in Forestry from Iowa State University and an MBA from Winthrop University.  He is an Eagle Scout, a Certified Forester with the Society of American Foresters and a licensed Forester in the state of South Carolina.



Director, Marketing and Design

Monika directs and develops the marketing and corporate brand identity for the SFI Program. She designs and produces a range of print and interactive material including SFI’s annual progress report, fact sheets, brochures, posters, infographics and outgoing communications. Monika also produces the collateral material for SFI’s annual conference, and collaborates with the SFI community and stakeholders to assist in developing material. She holds an BA in business, with a minor in Spanish, and an MBA, both from Westminster College in Salt Lake City.



Director, SFI Program Participant Relations

Gordy engages the SFI community to leverage the work of SFI Implementation Committees across the U.S. and Canada. He focuses on demonstrating the value of this work for SFI Program Participants. His career in forest certification began in 2004 and includes experience on both sides of the border. He led certification efforts that implemented chain-of-custody, fiber sourcing and forest management certifications at Stora Enso, NewPage and Verso. Gordy has served on 11 different SFI Implementation Committees throughout the Great Lakes region, the U.S. East Coast and Southeast. Gordy is a graduate of Michigan Technological University's School of Forest Resources and Environmental Science. 



PLT, Senior Manager of Curriculum and Outreach

Jackie leads the strategic direction and creation of the next generation of PLT’s PreK-12 environmental education materials, as well as other instructional materials and resources. She also presents and exhibits PLT’s curriculum and programs at education and forestry conferences across the country. She serves as the subject matter expert on PLT curriculum materials as they relate to the PLT’s accompanying professional development programs and communication efforts. Jackie holds a B.A.in Environmental Studies from Allegheny College in Meadville, PA and an M.S. in Ecological Teaching and Learning from Lesley University in Cambridge, MA.



SFI Manager, Office of Label Use and Licensing

PEFC US Governing Body Secretary

Rachel works directly with companies in the wood and paper supply chain. She manages SFI’s Office of Label Use and Licensing, answering questions on label usage, reporting and certification from everyone from forest landowners, to the end users of forest products. In addition, Rachel manages the SFI database and heads up collecting and analyzing SFI’s annual reporting data. Rachel is also the main contact for the Programme for Endorsement of Forest Certification (PEFC) in North America. She holds a Master of Science from Albert-Ludwigs-University and speaks German fluently.

Rachel is currently on leave and will be returning January 2018. Please contact Zachary Wagman in her absence.



Senior Manager, Community Engagement

Amy plans and directs meetings to ensure strong opportunities to engage the SFI community. Key events include the SFI Annual Conference, committee meetings and workshops. Amy also manages the SFI Community Partnerships Grant Program, which engages local communities through a variety of initiatives including youth outreach, forest education programs, and green building projects for low-income families. Amy is also the first point of contact for organizations interested in participating in the SFI Program. Amy received her bachelor of science in natural resource recreation from Virginia Tech, with a minor in forest resource management.



Business Manager

Julia manages the Washington, DC office and administers all accounting functions for SFI Inc. She also develops and implements the SFI tradeshow strategy and supports other marketing initiatives like managing major mailings. Julia’s responsibilities also include ensuring legal and operational compliance, including managing tax filings and other operational filings. Accounts payable and receivable, annual financial audits, and budget tracking are also part of her work along with managing service providers and human resources. She holds a bachelor of arts in music from Goshen College in Indiana. 



Coordinator, Statistics and Label Use

Rachel supports the SFI Office of Label Use and Licensing, managing label requests, certificate information, audit reports and special projects. Rachel received her bachelor of science in wildlife science from Virginia Tech, with minors in biology and natural resource recreation. She earned a master of science in biology from the University of Western Ontario.



PLT Coordinator, Partner Network and Program Operations

Haley helps to manage PLT’s Model Program Initiative and state capacity building efforts, governance, service learning programs (GreenWorks! and GreenSchools), and professional development programs. Haley holds a BA in English/Creative Writing from State University of New York (SUNY), New Paltz.



PLT, Manager of Service Learning and Community Engagement

James manages PLT’s GreenSchools service-learning program that helps teachers, students, and schools adopt practices to make their campuses more green and incorporate environmental education into their teaching. James started his career as an education specialist for the District of Columbia’s Board of Education, then went into the classroom to teach 3rd-12th grades. Later he was Director of After School programs and Principal for both the middle school and the adult education program at the Friendship Edison Junior Academy in Washington, D.C. James holds a BS in Early Education from the University of the District of Columbia in Wash., DC and Masters of Public Administration from Baruch College in NY, NY.


Manager, Communications

Fiona helps to develop and implement strategic communication initiatives to tell SFI’s unique story. She supports the team through content creation, communications research, and brand implementation. Fiona also plays an important role in Project Learning Tree’s communications including social media management, website upkeep, and brand awareness. Before joining SFI, Fiona worked at the Forest Products Association of Canada for four years as Manager of Marketing and Communications. Fiona volunteers with Famous 5 Ottawa, an organization that celebrates women's achievements and empowers future community leaders. She also volunteers with the Safe Cats Safe Birds initiative and is a member of Women in Communications and Technology. Fiona studied Communications at Carleton University in Ottawa.




PLT, Manager of Professional Development and Instructional Design

Jennifer oversees the design and development of high quality professional development experiences for educators and PLT’s network of state coordinators. These efforts include design, production management, and evaluation of our online professional development courses. Jennifer has over ten years of experience in designing technology-supported learning experiences in both not-for-profit and for-profit contexts. Jennifer earned a B.A. in psychology and a M.S.Ed. in adult education and human resource development from James Madison University, and a Ph.D. from George Mason University in education and learning technology design research.



Manager, Conservation Partnerships

Rocco plays a key role in strengthening SFI’s relationships with conservation organizations and universities. He administers SFI’s Conservation and Community Partnership Grant Program, which funds innovative projects that advance understanding of sustainable forestry practices. Rocco leads SFI’s efforts to engage the next generation in becoming future forest leaders by administering SFI’s Student Sponsorship Program which supports student engagement at SFI conferences including student mentorship. Rocco’s role includes conducting research on a wide range of topics including environmental policy, conservation, bioenergy and green building. Outside SFI, Rocco serves as the Chair-Elect of the National Chapter of the Society of American Foresters, where he is responsible for providing strategic direction and leadership. Rocco earned a bachelor’s degree in environmental science with a minor in wildland soil science from Humboldt State University. He is currently enrolled in Virginia Tech’s executive master of natural resources program, with a concentration in sustainability leadership. Rocco’s extensive travel in Honduras has informed his view of the relationship between the economy and the environment.



Administrative Coordinator

Amanda supports the Washington, DC office in an administrative capacity, assisting with tradeshow activities, event planning, accounting procedures and vendor relations. She also manages the SFI Store and ensures the production and fulfillment of orders. She graduated magna cum laude from Ithaca College in 2014 and holds a bachelor of arts in writing with a minor in environmental studies.



Coordinator, Statistics and Label Use

Zac supports the SFI Office of Label Use and Licensing by managing SFI and PEFC label use requests, certificate information, audit reports, and special projects. He also ensures that program participant information is current and accurate on the SFI database. Zac received his Bachelor of Science in Biology from the University of Ottawa in 2015.


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