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July 2015 Newsletter


A monthly newsletter to keep you informed.
2015 SFI Progress Report Released
We have released our 2015 SFI Progress Report: Growing Our Future.
At SFI we believe the future of our forests and our shared quality of life depend on strengthening the vital links between healthy forests, responsible purchasing and sustainable communities.
Our beliefs are based on a 20-year history of leadership on behalf of forests and the communities that depend on them. The story of SFI's leadership unfolds in the pages of this report, interwoven through the data, people and accomplishments that constitute the SFI community across North America.
WBCSD/WRI Guide Helps Companies Responsibly Purchase Forest Products
There has been growing attention in the marketplace on the link between procurement choices and the sustainable management of forests. Growing numbers of organizations in the private and public sector are setting ambitious targets to eliminate deforestation from their supply chains. The World Business Council for Sustainable Development (WBCSD) and the World Resources Institute (WRI) have released an updated edition of their Sustainable Procurement Guide for Wood and Paper-based Products. It identifies and synthesizes 10 key aspects, encompassing legal, environmental and social issues, that underpin sustainable sourcing and provides resources to tackle these challenges. 
This information is valuable to companies who buy wood and paper-based products and are looking to implement or strengthen procurement policies. The latest edition continues to recognize SFI as a credible third-party certification program with procurement requirements that demonstrate forest products are from legal and responsible sources. 
For more information, visit the Guide online or participate in a July 22 webinar.
SFI Attempts World Record in Tree Planting
Almost 30 teams came together on May 20, to plant over 200,000 trees simultaneously in one hour, quintupling the goal of 40,000 trees across North America. This diverse group of committed people including youth, community groups and industry recognize that forests are critical to our health and the sustainability of our communities.
Read the press release to learn more about the attempt, the teams and the coverage on our website. It was a day well spent and we thank everyone who participated in the event!
7 Ways to Spot a Healthy Forest
Sizing up the health of a forest may be hard to do with the naked eye. There's a lot going on in there. Plants, animals, people and businesses all play critical roles behind the scenes. Numerous factors indicate whether or not a forest is being managed sustainably. Get familiar with these key seven.


Habitat for Humanity Builder Blitz 2015
SFI was proud to sponsor Habitat for Humanity's annual Home Builders Blitz June 8-12, an effort to build homes and hope.
During the annual building event, Habitat for Humanity recruits and partners with local professional builders, who in turn provide labor, funding and materials while coordinating the project through its completion. This partnership allows Habitat affiliates to serve more families without the usual tasks of raising funds and recruiting volunteers.
SFI's Danny Karch and Barry Graden attended events in Florida and Nashville. Read more about their experience on our blog.
SIC Spotlight - Pennsylvania
For the second year in a row, students enrolled in the Natural Resource Management Career and Technical Program at Central Mountain High School in Mill Hall, PA received the Pennsylvania Sustainable Forestry Initiative (SFI) Professional Timber Harvester Training Credential.
The training is provided through a partnership with the Pennsylvania SFI Implementation Committee (SIC) that allows students in the program to complete it as part of their regular curriculum at no additional cost to them or the school. Financial support for the training is provided by the Keystone Wood Products Association (KWPA), which strives to enhance the lumber and wood products manufacturers of Central Pennsylvania through promotion of career opportunities in the industry and other initiatives. Congratulations to the recipients!
6 tips to survive a misinformation campaign
Recently, an article was posted on GreenBiz.com called "6 tips to survive a misinformation campaign." Negative campaigns undermine all forest certification programs and the sustainability initiatives of brand owners. They also likely have unintended consequences for forests and communities across North America. The piece highlights campaign groups' tactics to name and shame and offers guidance to brandowners on how to navigate and manage negative campaigns.

SC State Forester, Gene Kodama, to receive prestigious Gifford Pinchot Medal

SFI has learned that South Carolina State Forester Gene Kodama has been selected to receive the Society of American Foresters Gifford Pinchot Medal. As one of the most esteemed forestry awards in the nation, the medal is presented every two years to a forestry professional in recognition of exceptional contributions to the administration, practice and development of forestry in North America. Kathy Abusow had the pleasure of recommending Gene for the award as it was well-deserved. He led the South Carolina Forestry Commission to third-party certification of its five state forests to the SFI Standard, further promoting the SFI Forest Partners Program and highlighting that state forests are responsibly managed. Congrats Gene!
Don't forget to register for the 2015 SFI Annual Conference
Register now to be a part of SFI Inc.'s 20th anniversary celebration with some of the foremost thought leaders in the forest sector as we celebrate the SFI program's successes over the past 20 years, embrace the opportunities of the future and learn how together we are Growing the Future. We expect over 300 attendees - big enough to matter but still the right scale to establish real connections.
New speakers are being announced every day, including MGA leading architect Michael Green as a keynote, John Westling Jr. of Walmart, Malcolm Preston of PwC, and Ken Pimlott, State Forester for California. Visit our speakers page to find out more. 



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