Providing up to date knowledge on the Sustainable Forestry Initiative program.
SFI’s webinar series are live, interactive, online educational events. These webinars help the SFI community – including program participants, certificate holders and those that use or specify SFI-labeled products – understand specific aspects and benefits of the SFI program. Our webinars are open to everyone – from new certificate holders, community groups, and sales and marketing representatives and beyond.
SFI Webinar on EU Timber Regulation
November 8, 2012
Nadine Block, SFI Senior Director of Government Outreach, co-hosted a webinar with Rupert Oliver, a consultant with expertise in EU policy and forest certification. The webinar outlined the EU Timber Regulation (EUTR), which prohibits illegally harvested timber or products derived from such timber to be brought into the EU, and will take effect in March 2013. The EUTR is expected to drive increased market interest in forest certification as a means to demonstrate legality and minimize risk. Rupert provided analysis on the EUTR and his conclusions that the SFI Program will be regarded by operators and regulators as a credible means of assuring compliance with the EUTR.
Watch the recorded webinar here.
Conservation Planning Efforts in Forested Regions of the United States
November 17, 2011
SFI Inc. Director of Conservation Partnerships facilitated this webinar led by T. Bently Wigley, from the National Council for Air and Stream Improvement (NCASI), joined by Phillip Weatherford (NCASI) and Carolyn Mehl (Ecosystem Management Research Institute). The webinar reviewed a number of conservation planning efforts that SFI Program Participants may want to consider in meeting SFI Standard Objectives. Watch a recorded version of the webinar here.
SFI: Taking Action to Combat Illegal Logging
June 14, 2011
SFI Inc. Senior Director of Government Outreach, Nadine Block, co-hosted a 1-hour live webinar with Adam Grant, Senior Associate, World Resources Institute, to examine efforts to combat illegal logging. The webinar provided an update on recent government initiatives, highlighted how the SFI Standard addresses legality in the supply chain, and previewed tools being developed by the Forest Legality Alliance to help companies along the supply chain conduct due diligence on forest trade. Download the recording of the webinar here.
SFI Labels and Claims
February 16, 2010
Jason Metnick, Senior Director, Market Access sand Label Use, will provide an overview of SFI Labels, associated claims, and will provide guidance on making public claims of SFI certification.
Due to a technical issue during this webinar a recording is unavailable. However, you can view a recording of a previous webinar devoted to SFI Label’s and Claims here.
April 24, 2009
In this 1.5 hour session, SFI president and CEO Kathy Abusow covers the basics of the SFI program. This session:
- Provides an overview of forest certification and the SFI program including the draft revised SFI Standard
- Presents and discusses SFI labels and Claims
- Summarizes the key marketing initiatives of SFI in North America, including consumer & customer research to date
- Presents technical and marketing resources to support your company and certification
Reviewing this webinar will enable participants to explain the value of SFI to their customer and leverage the SFI brand into marketing plans.
VP Marketing and Communications & COO