From Kathy Abusow’s Goodforforests.com blog on August 24, 2009
The Battle Against Greenwashing
By Kathy, August 24th, 2009
There’s a lot of angst in the marketplace these days about greenwashing – for good reason. Everyone wants to be green, whether it is justified or not.
The SFI program welcomes government and consumer programs that expose misleading labels and claims, because we believe there has to be mechanisms to help consumers differentiate solid programs with third-party certification audits from whimsical claims lacking integrity and substance.
Read more at goodforforests.com
Tags: goodforforests.com, greenwashing