Labels & Claims

The SFI program has on-product labels to help customers and consumers identify exactly what they are buying: one SFI Certified Sourcing label and SFI Chain-of-Custody labels.

  • The SFI Certified Sourcing label and claim do not make claims about certified forest content. They tell buyers and consumers that fiber in a product comes from a company that is certified to the SFI 2015-2019 Fiber Sourcing Standard, or comes from recycled content, or from a certified forest. All fiber must be from non-controversial sources. Certified sourcing is a defined term in SFI Definitions (Section 13, SFI 2015-2019 Standards and Rules).
  • SFI Chain-of-Custody labels allow the use of fiber from certified forest content, certified sourcing and recycled content. All these terms are defined in SFI Definitions (Section 13, SFI 2015-2019 Standards and Rules). Certified forest content can include fiber certified under the SFI Forest Management Standard, the Canadian Standards Association (CAN/CSA-Z809 and CAN/CSA-Z804) and/or the American Tree Farm System (ATFS) individual and group certification.

A note on label usage: Organizations that want to use SFI program labels must contact the SFI Office of Label Use and Licensing, which must approve the use of all SFI labels and claims.

 

A. SFI Certified Sourcing Label and Claim

The SFI Certified Sourcing label and claim do not make claims about certified forest content. They tell buyers and consumers that company that is certified to the SFI 2015-2019 Fiber Sourcing Standard, or comes from recycled content, or from a certified forest. All fiber must be from non-controversial sources.

Certified Sourcing label

Any primary or secondary producer who wants to use the Certified Sourcing label (shown above) must be certified to Appendix 1 (Rules for Use of SFI Certified Sourcing Label) of the SFI 2015-2019 Fiber Sourcing Standard.

Certified sourcing is defined in SFI Definitions (Section 13, SFI 2015-2019 Standards and Rules). The definition lists all the fiber inputs that can count toward the use of the Certified Sourcing label:

Certified sourcing: Raw material sourced from the following sources confirmed by a certification body:


 

B. SFI Certified Chain-of-Custody Labels and Claims

The SFI program has Certified Chain-of-Custody labels, each communicating that a chain of custody has been third-party certified. The Chain-of-Custody labels track fiber from certified forests, certified sourcing and recycled content. All these terms are defined in SFI Definitions (Section 13, SFI 2015-2019 Standards and Rules). In order to use any of the Chain-of-Custody labels, a company must be independentaly certified by a competent and accredited certification body.

 

Chain-of-Custody Labels for Average Percentage Method
The average percentage method allows manufacturers to label 100% of their product with the SFI Certified Chain-of-Custody label. If an organization wishes to use the SFI chain-of-custody label or make a chain-of-custody claim on 100% of an organizations product, the content must be at least 70% composed of certified forest content and/or recycled material. If recycled content is not used, then the label must just state “Promoting Sustainable Forestry.”

Certified Chain of Custody Promoting Sustainable Forestry    Certified Chain of Custody Promoting Sustainable Forestry and Recycled Content

If an organization does not meet the 70% threshold, it must transparently disclose the actual percentage of certified forest content or recycled material on the product label. The following two labels may be used by any chain-of-custody certificate holder that drops below the 70% threshold and uses the average percentage chain-of-custody method.


Certified Chain of Custody alX    Certified Chain of Custody X2-A

The terms on these labels are defined in SFI Definitions (Section 13, SFI 2015-2019 Standards and Rules):

 

Chain-of-Custody Label for Volume Credit Method
Under the volume credit method, an organization can only make claims or use the SFI label on the amount of certified input (certified forest content and/or recycled content) they have. So if the input of certified content is 30%, the organization can only make claims or use the SFI label on 30% of the output. This is consistent with all global chain-of-custody standards.

The labels used for the volume credit method are shown below. If recycled content is used, then the label must state “Promoting Sustainable Forestry and Recycled Content.” If there is no recycled content, then the label must simply state "Promoting Sustainable Forestry."

Certified CoC Promoting Sustainable Forestry 

 

The terms on these labels are defined in SFI Definitions (Section 13, SFI 2015-2019 Standards and Rules):

In addition, the SFI 2015-2019 Forest Management Standard and SFI 2015-2019 Fiber Sourcing Standard are based on 14 principles for sustainable forestry.

 

Adding the Mobius Loop
If a chain-of-custody certificate holder uses recycled content, they can choose to incorporate a Mobius loop showing the percentage of recycled content in the product. Below are examples of the Chain-of-Custody label with the Mobius loop.

Recycled content includes pre-consumer and post-consumer recycled content. These are defined terms in SFI Definitions (Section 13, SFI 2015-2019 Standards and Rules).

                                                                                                    
Certified Chain of Custody At Least X% Content  
 


 

Other Items on SFI Labels

Below is a list of other items that must appear on SFI labels.