SFI is a solutions-oriented sustainability organization that collaborates on forest-based conservation and community initiatives that demonstrate and enhance our shared quality of life while providing supply chain assurances through standards, data, and authentic stories.

OUR VISION: A world that values and benefits from sustainably managed forests.

OUR MISSION: To advance sustainability through forest-focused collaborations.

SFI works with the forest sector, brand owners, conservation groups, resource professionals, landowners, educators, local communities, Indigenous peoples, governments, and universities. SFI standards and on product labels help consumers make responsible purchasing decisions.

More than 360 million acres/147 million hectares of forestland is certified to the SFI Forest Management Standard. These lands stretch from Canada’s boreal forest to the U.S. South.

Additionally, SFI oversees the SFI Forest Partners® Program, which aims to increase supply of certified forest products, the SFI Conservation and Community Partnerships Grant Program, which funds research and community building, and Project Learning Tree®, which educates teachers and youth about forests and the environment.

SFI Inc. is governed by an independent three-chamber board of directors representing environmental, social, and economic sectors equally. The Board sets SFI’s strategic direction and is responsible for overseeing and improving the internationally recognized SFI Program and SFI standards.

In 2019, SFI developed its 2020-2024 Strategic Direction. This summary provides an overview of our strategic priorities by pillar.