Promoting conservation through daily acts of
responsible forest management.

SFI advances conservation objectives in forests throughout North America through the values expressed in our standards, through carefully targeted research and grants, through direct leadership of critical initiatives, and through partnerships that effectively contribute to multiple conservation objectives.

SFI’s expertise provides focus on the specific contributions of sustainably managed forests toward water, biodiversity and climate change.

Collectively, these actions make a real difference to sustainable supply chains, conservation of species at risk and maintaining critical ecosystem services.

Guided by the SFI Conservation Impact Sounding Board and supported by SFI Program Participants, our work leverages the vast amount of land certified to SFI, diverse partnerships with world class environmental organizations, and the SFI Conservation and Community Partnerships Grant Program to identify, measure and promote conservation outcomes.


Paul Trianosky
Chief Conservation Officer
Tel: 423.571.2562
Darren Sleep
Senior Director, Conservation Strategies
Tel: 613.424.8734
Rocco Saracina
Manager, Conservation Partnerships
Tel: 202.596.3459


SFI is the only forest certification program in North America that requires participants to support research to improve forest health, conservation understanding, productivity and sustainable management of forest resources.

Research initiatives, whether developed directly through SFI or SFI Program Participants, advance our collective interests in clean water, biological diversity, climate change, forest health and sustainable forestry, making a real difference in practices implemented on the ground.

In 2018, they reported 423 different conservation and research projects and directly invested nearly $50 million in research. Partnerships on reported projects engaged with over 600 unique organizations.


SFI has initiated a specifically targeted research effort to evaluate, distill and convey the conservation-related attributes of SFI’s forest certification work.

The SFI Conservation Impact project aims to quantify the conservation benefits of SFI’s work and the connection between well-managed forests, sustainable supply chains, and important conservation outcomes. This effort, will help conservationists understand the values associated with sustainable management, and provide assurance to stakeholders throughout the forest supply chain.

SFI is supporting research to measure outcomes relative to water quality, biodiversity and species at risk, and climate change — ranging from carbon to forest health. Currently, eighteen projects are measuring everything from water quality to caribou habitat. Recent results from University of Georgia have proven the relationship between the SFI Fiber Sourcing Standard, and increased implementation of water quality practices in over 90% of Georgia.


SFI provides leadership in the conservation community by playing a central role as convener for stakeholders up and down the supply chain, from producers, to government agencies, conservation organizations and brand owners.

Examples include:

  • All Lands and Large Ownerships Workshops – A collaborative effort to advance the attainment of landscape-scale conservation goals by ensuring the engagement of
large private landowners. By bringing together large landowners, conservationists, agencies and
academics, SFI and its partners will help to achieve the vision of “all lands” conservation.
  • SFI-led symposia and workshops, at venues from the Land Trust Alliance National Rally NatureServe Biodiversity Without Boundaries conference, help promote the importance 
of responsibly managed forests to critical conservation goals. SFI has presented on the role of well-managed forests in landscape conservation, the use of SFI certification standards to efficiently monitor conservation easements, and the use of species and community data by forest managers to protect biodiversity at multiple scales.